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NEXT : 寵物行業(yè)濟南宣傳片制作怎么拍
 　　文案在濟南宣傳片制作中有著(zhù)不可替代性，往往發(fā)揮著(zhù)非常關(guān)鍵的作用，有時(shí)候好的文案可以是一部宣傳片的主角，所以華森影視和大家分享下載濟南宣傳片制作中文案的創(chuàng )作要點(diǎn)。

　　1. 文案的片頭部分要有趣：宣傳片的片頭部分通常決定了觀(guān)眾是否有足夠興趣繼續看下去，所以需要考慮如何在文案的片頭部分成功勾起觀(guān)眾興趣。片頭就像文章的主旨一樣發(fā)揮著(zhù)點(diǎn)題的作用，將宣傳片最精華的部分呈現到觀(guān)眾面前，因此文案的開(kāi)頭部分一定要有趣、有創(chuàng )意、有特點(diǎn)。在撰寫(xiě)文案開(kāi)頭部分，可以參考以下幾點(diǎn)：開(kāi)篇直擊主題;提出問(wèn)題，設置懸念;烘托氛圍。

　　2. 中間展開(kāi)的內容要足夠豐富：文案的中間部分自然是對企業(yè)和產(chǎn)品的具體展開(kāi)，詳細介紹例如企業(yè)發(fā)展、企業(yè)理念、產(chǎn)品功能等信息，是宣傳片文案創(chuàng )作的重點(diǎn)內容。其撰寫(xiě)方法通常有：循序漸進(jìn)，逐步深入;層次清晰，段落分明;詳略得當，節奏鮮明。

　　3. 最后就是結尾部分，宣傳片文案的結尾是非常重要但很容易被企業(yè)忽略的部分，這一環(huán)節的把握好快會(huì )直接影響到客戶(hù)對企業(yè)的總體印象，還會(huì )使宣傳片顯得虎頭蛇尾?？梢栽诮Y尾部分總結全文，適當點(diǎn)題，并提出企業(yè)度未來(lái)的展望。

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