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NEXT : 濟南宣傳片制作拍攝細節
 　　用營(yíng)銷(xiāo)的思路做企業(yè)宣傳片就是要將市場(chǎng)、營(yíng)銷(xiāo)和企業(yè)形象有效的結合起來(lái)，用營(yíng)銷(xiāo)的理念指導企業(yè)宣傳片的制作。那么怎樣才能將營(yíng)銷(xiāo)的理念和濟南宣傳片制作有效的結合呢?

　　首先，企業(yè)宣傳片不能等同于產(chǎn)品廣告片，如果把產(chǎn)品的銷(xiāo)售理念注入到企業(yè)宣傳片中就會(huì )給人不倫不類(lèi)的感覺(jué)。

　　其次，企業(yè)宣傳片在注重形象傳播的同時(shí)，要把企業(yè)的經(jīng)營(yíng)理念和營(yíng)銷(xiāo)理念有機的進(jìn)行結合，讓觀(guān)眾在觀(guān)看企業(yè)宣傳片的時(shí)候，能夠感知到企業(yè)的文化內涵、營(yíng)銷(xiāo)理念和經(jīng)營(yíng)理念。讓觀(guān)眾在不知不覺(jué)中感知到，同時(shí)認同企業(yè)的經(jīng)營(yíng)理念，真正做到“潤物細無(wú)聲”。

　　最后，濟南宣傳片制作某些牽強的“創(chuàng )意”有時(shí)會(huì )對企業(yè)產(chǎn)生負面的影響，因此我們的觀(guān)點(diǎn)是：以創(chuàng )意為基礎，以營(yíng)銷(xiāo)為主線(xiàn)，以視覺(jué)為表現形式，以后期制作為技術(shù)基礎。

　　總之，優(yōu)秀的濟南宣傳片制作，一定不要被“創(chuàng )意”撞到腰，一定要將營(yíng)銷(xiāo)理念植入其中，畢竟我們制作企業(yè)宣傳片的目的不是為了“養眼”，而是為了宣傳，宣傳的最終目的是“營(yíng)銷(xiāo)”

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